 Jimmy Choo may soon be listed on the stock market, increasing competition into the auction for the company Second-round bids are due in mid-May, valuing the business up to £650m, which is largely owned by private equity group TowerBrook Capital.
It is  likely that any listing would take place in Hong Kong, which is fast becoming the public market of choice for luxury labels.
The fact that Jimmy Choo is considering this option could put pressure on the remaining bidders to lift their offers.
Earlier this month, Prada, the Italian fashion and luxury goods house, submitted an application to list on the Hong Kong stock exchange by July. The group, one of the largest family-run luxury goods houses, expects to be valued at as much as €8bn ($11.3bn).
L’Occitane, the French cosmetics and perfumery company, listed in Hong Kong in May as part of an Asian expansion strategy. The company raised $704m in an offer that attracted strong demand from institutional investors, and its shares have since risen sharply in value.
Yet, some people familiar with the process were sceptical of the IPO route, given the greater certainty a sale would bring. They also suggested Jimmy Choo would need a greater presence in Asia to list successfully in Hong Kong.
Image: Jimmy Choo SS11
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