J.Crew enlists blogger couple to enhance online experience
Tuesday, 19 June 2012
Following J.Crew's global launch to over 100 countries, the American brand has unveiled an online experience to further engage with international customers. The US retailer enlisted fashion photographers and bloggers, Garance Dore and Scott
Schuman, to travel the globe - from Madrid to Hong Kong, Berlin to Tokyo and Milan to London - capturing J.Crew's quality and design through 10 international tastemakers and how they wear J.Crew making each item distinctly their own. The web feature, "Hello, World!" is photographed, filmed and narrated by Schuman and Dore."Scott
and Garance have had an incredible impact on style and fashion inspiring people everywhere. We couldn't think of better storytellers to capture the way the world is wearing J.Crew." – Jenna Lyons, President & Creative Director.The first of the two-part feature will launch exclusively at www.jcrew.com/HelloWorld on June 15th and include: Hilary Tsui, style blogger and owner of the well-known Hong Kong boutique, Liger; TK Mak, founder of Hong Kong-based trendsetting pop culture magazine, Milk; photographer and fashion blogger, Berta Bernad of Madrid; Berlin's Sven Schumann, founder of online interview magazine, The Talks; and Popeye Magazine's Editor-in-Chief, Takahiro Kinoshita of Tokyo. Beginning in July, the second installment will unveil the photo diaries and video portraits of 5 additional stylish influencers from Paris, Milan, London and Sydney.
Image: J.Crew Hong Kong
