Indian company 'rescues' GirbaudThursday, 14 June 2012
Marithé and François Girbaud established their eponymous brand in 1972. The label was a huge success in the eighties and nineties. At the time, Girbaud was a very popular denim label and a pioneer in the stone washing technique. Since 2008, the company has suffered as a result of the economic downturn. Ever since, its popularity has waned, particularly in the US. According to Le Figaro, Girbaud also waited too long to jump on the web shop bandwagon. The brand has around 110 stores, 50 corners and approximately 2000 points of sale worldwide. Last year it sealed a distribution agreement with a partner in China, of which much is expected. Under terms of the agreement, thirty new stores will open in China in three years' time. New shops are also expected to open in Germany, the UK and the Netherlands.
Girbaud's production and distribution were previously outsourced to production locations in Italy and France. FFI has revealed that it will continue to employ a number of production locations in Italy and the creative team in Florence, which employs fifteen people. This way Girbaud can continue to use its 'made in Italy' label. FFI, which is based in Bangalore and is run by Anupam Kothari, produces approximately 10 million pairs of jeans per year. The company employs 10,000 people.