Acclaimed blogger Garance Doré shot the Autumn/Winter 2010-11 advertising campaign of Love Moschino. Garance met with Moschino’s Creative Director Rossella Jardini to photograph her in her Milanese flat and posted the shoot to her blog, titled ‘Rossella’. The post begins with a portrait of Rossella, followed by detailed photographs of her apartment and her jewellery. The French illustrator and photographer is also known as the fiancé of blog star Scott Shuman of The Sartorialist.
On the collaboration Garance Doré commented; “…I immediately liked her refined style and her Italian humour. I loved the mix of elegance and sense of humour that can only be found in Rossella’s universe.”
The collaboration between Rossella Jardini and Garance Doré began with vintage jewellery, design objects, books, pictures, and websites - mixing traditional research and new media. Garance Doré has expressed several times that printed and online media can happily live together side by side. According to Doré this interaction can create interesting collaborations, hence the Love Moschino advertising campaign.
Garance Doré is famed for shooting interesting, stylish individuals in cities such as Milan. She combined her style with the Moschino DNA to create a new advertising campaign that celebrates individuality.
Image: Garance Doré for Moschino