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Wednesday, 11 January 2012 |
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 Farfetch.com, the one stop luxury fashion shop uniting the world's independent fashion boutiques has posted a 73 per cent rise in traffic from Facebook in second half of the year. The online shop, which gives customers access to a mix of designer
boutiques in one website, have seen a sharp rise in the number of Facebook users visiting their website through the social network.
Paul Brine, spokesperson for farfetch.com, comments: "As an online retailer we look to stay at the forefront of digital developments in the fashion world. Although farfetch.com on Facebook's primary objective is to connect with our customers, our increased levels of engagement in the latter half of this year has also had a fantastic impact on the amount of traffic we're receiving to our website through the social network."
farfetch.com has been increasing its social media footprint over the course of 2011 and has run a number of social initiatives designed to capture the imaginations of shoppers. This autumn the company ran a Facebook contest giving farfetch.com's fans the opportunity to win £3,000 to spend on anything from designer bags to men's designer suits on farfetch.com. Another campaign saw farfetch.com partner with SIX London on the SIX by 6 Bloggers campaign which brought the dream shoe designs of six influential fashion bloggers to life.
Brine concludes: "At farfetch.com we strive to keep our finger on the digital pulse at all times and we think the increased interest in our website from our Facebook fans proves that this is appreciated. In a digital landscape that's ever changing, farfetch.com is constantly adapting to our environment to ensure that there's a social experience that goes along with every designer clothing purchase from our website. We look forward to running many more exciting social promotions in 2012."
Image: Farfetch
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