Cold weather boosts sales at John LewisMonday, 08 October 2012
Online sales surged 48.4% as the website attracted the second highest number of customer visits ever. Fashion saw “strong increases” across all categories, particularly kidswear, which jumped 77% as parents bought coats and warm clothing for their children.
Womenswear sales were up 49% as the new Somerset by Temperley continued to prove popular. Of the main line stores, Trafford and Swindon delivered the stand-out performances.
Maggie Porteous, head of John Lewis selling operations stated: “This week sees the launch of the Christmas department in all of our shops and that is the signal to our customers to start their Christmas purchasing in earnest.”