Charity Facebook deals
Wednesday, 02 February 2011
At a time when apps are becoming a greater part of consumers life each day, Benetton, Sisley and Playlife announced they are the exclusive participants for special Facebook deals in Europe. It is an extension of the Facebook places,
which offers access to special promotions and initiatives. As part of the launch of Facebook Deals in Europe, Benetton is offering charity Facebook Deals in five European countries including Italy, France, Germany, the UK and Spain.
This new Facebook function allows Smartphone owners who check-in to make dcontact with the Benetton world, and with the nearest stores chosen from a network of 3,000 shops featuring deals, special offers and promos from Benetton, Sisley and Playlife. Users check in on Facebook Places via the most recent version of the Facebook app or on their Smartphone at facebook.com. Vistors can click on the Deal to claim it and a charity donation will be made to Architecture for Humanity.Throughout February, Benetton will donate two Euros for each Smartphone check-in in one of the Benetton stores involved in the scheme. Donations go to Architecture for Humanity and to the supported project, Kenyan non-profit organisation Slums Information Development And Resource Centres (SIDAREC), for the construction of a technology and media lab for young people in the poor neighbourhood of Mukuru in Nairobi.
Benetton is using an innovative marketing model, which it intends to develop around the identity, lifestyles, experiences and relationships of people around the world, whilst integrating its global store network with
new media.
Image: Benetton
