BFC and River Island launch film initiativeFriday, 10 February 2012
As part of this season’s Fash/On Film showcasethere will be a special Test Presents screening of the London preview of theDiana Vreeland documentary 'The Eye Has To Travel', which will feature a Q&Asession with author and director Lisa Immordino Vreeland.
To cement its presence on the LondonFashion Week schedule the initiative is launching its first nationwide searchfor emerging film making talent, inviting up-and-coming creatives to submitfilm ideas in response to a brief set by a leading British designer inconjunction with Fash/On Film. One filmmaker will be selected to receiveprofessional support and mentoring through the production process, offering aunique opportunity to gain insight into and experience of the fashion filmindustry. This film will then be shown at LFW in September.
Farida Kaikobad, Brand Director RiverIsland said, “We are excited to preview our first collaboration with BFC atLondon Fashion Week. We’ve loved working with Julian and are excited to beusing film to showcase his collection. It’s a new and innovative medium which webelieve our customers will love watching.”
The Fash/On Film panelhave curated a dedicated film programme to be screened in the Canon Cinema eachday of LFW. The films will be shown between live streams of catwalk shows fromthe Courtyard Show Space and the Embankment Galleries.
Image: River IslandSS12