 “The new financial year has started well and we remain positive in our outlook for 2012, with progress to date in line with expectations" proudly announced Nick Robertson, CEO of Britain´s second largest fashion retailer.
“I am  pleased to report a strong first quarter performance with retail sales up 69% to £104m. Our UK performance was good +15% and our International performance was very strong +160%. International sales now represent 57% of the total up from 51% in the last quarter. Importantly the transition to our new single warehouse facility in Barnsley was completed during the period, on budget and ahead of schedule,” summed up Robertson in a note to investors and stakeholders on Thursday.
Roberton´s enthusiasm is to be shared as Asos´revenue in the three months ended June 30 climbed to 107.3 million pounds ($173 million) from 65.8 million pounds in the same period a year earlier, while its international retail sales more than doubled, compared with a 15 percent increase in the UK and a 151% in its recently expanded US market.
Asos´craze was not awaited long until reaching the Stock Exchange´s floor, were the company´s she shares rose as much as 110 pence, or 4.7 percent, to 2,460 pence and traded at 2,388 pence as of 8:27 a.m. in London, straight after the publication of the quarterly data. Company´s updated market value rose to 1.8 billion pounds whereas its shares more than doubled this year.
“Asos has got structural advantages and its long-term international potential is untouched,” said Bank of America Merrill Lynch analysts led by Aurelie Caspar in a note today. The London-based team has a “buy” rating on the stock.
ASOS has revealed that its use of customer web analytics helped drive a 142 percent growth in sales over the past year. In addition, the online fashion retailer said that the software from mobile and social analytics company Webtrends has helped the company save some staff teams up to one working day a week on reporting.
The retailer launched websites in France, the US and Germany in the past 12 months, and plans to launch new sites in Spain, Italy and Australia later this year. The websites show products in each country’s own language and currency.
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