Ariella wins trademark back and jumps abroadMonday, 20 August 2012
London´s fashion brand Ariella is planning a global push after winning back the rights to use its name in key markets abroad. In July, Ariella regained the rights to use the name in those countries, agreeing a six figure deal with the new owner, Betti Holdings of Slovenia, reported ‘Gulf News’.
“Now, we are ready for a big expansion,” Constantinou – one of the founders- said. “We have increased staff from 12 to 29 in the past two years and are exporting more to Germany, Switzerland, Austria, Spain, Norway, and Canada.”
Up to the date, the German swimwear maker had the rights to the Ariella name in 29 countries, including Japan, Australia, Canada, Russia, and Germany.
Ariella, an iconic name in Sixties Carnaby Street, was co-founded by Achilleas Constantinou and his brother Aristos in 1966. Sixty years later, the Ariella label manufactures and designs for department stores and retailers in Britain and Europe, among them John Lewis, River Island, and Debenhams.
Besides, the company has launched a new label, Ariella Couture, the brain child of Lana Marie Constantine, Constantinou’s 28-year-old daughter. Lana launched the Ariella Couture range and opened its first concession at Harvey Nichols in Dublin in April. “We will be moving to London stores next,” she said.