Alice Temperley to launch high street collection
Tuesday, 01 May 2012
London Fashion Week designer Alice Temperley is designing an exclusive collection for department store John Lewis, her first ever for the UK high street. The collection named Somerset after the designer’s home county, will launch for autumn/winter
2012, and will draw inspiration from established Temperley motifs, and will include a full range of accessories and fashionable pieces.The
60-piece collection will exhibit classic and much-loved Temperley favourites at an accessible price point, whilst retaining Temperley's signature high-end detail and design and will launch in 29 John Lewis stores nationwide and online on September 4.The debut collection of leopard print knits, Victoriana blouses and military jackets, will be accompanied by a multi-million pound advertising campaign featuring Lily Donaldson, and prices will range from £29 for a scarf to £1,000 for a sheepskin coat.
The department store has also announced a second phase of the collaboration, which will devoted mainly to partywear that will launch early October.
“We have spent the last ten years building our lines and Somerset will complement our existing collections; it is a very accessible product that will take our aesthetic to a wider audience,” said Alice Temperley. “I wanted it to be very much a collection of essentials and to design a collection that would provide a feminine and functional wardrobe for women in their everyday life.
“This collection is all encompassing, effortless and draws on our classics. John Lewis is a great partner as it stands for quality and is a trusted staple in everyone's lifestyle. Integrity is paramount and as an independent British brand, we are thrilled to work with a trusted British retailer.”
“This collection marks a new chapter in fashion for John Lewis. This will be one of the most iconic collaborations the UK has ever seen,” said Peter Ruis, Brand & Buying Director, John Lewis.
