New research into mobile shopping websites across Europe has found
that the UK lags behind Germany for speed of loading.
The study carried about by internet and mobile cloud monitoring
specialist Keynote, tracked the mobile site performance of 24 of the
top retailers across eight countries.
Results for September show that the UK sites monitored – Next, Tesco,
Marks & Spencer and John Lewis – improved overall in terms of their
mobile performance. However, some sites struggled with availability.
Tesco’s mobile site came in last with a poor average success rate of
only 93.55% for the month.
German retailers outperformed all of the other sites monitored in the
response time category with OTTO and Amazon (DE) securing two of the
top three spots. OTTO was the quickest site to load with an average
response time of 4.49 seconds.
Robert Castley, lead solutions consultant at Keynote Systems said.
“This year more than ever before, we’re going to see a huge number of
consumers conducting their Christmas shopping on their mobiles –
whether it’s for research, browsing, comparing prices or actually
making purchases. However, if consumers have to wait for more than
ten seconds for a mobile site home page to load, it’s unlikely they’ll
have enough faith in the retailer to complete a transaction from their
mobile phone.”
He added: “It’s no longer acceptable for retailers to expect mobile
shoppers to navigate around a Web site that is not configured for
their mobile device.”
The mobile sites were measured using a webkit based smart phone
browser every hour from London, Nürnberg, Paris, San Francisco, New
York, Stockholm, Sydney and Tokyo.
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