Twitter war on Marks & Spencer 'real women'

Giant high street retailer, Marks & Spencer, has come under fire for using “real women” in a new advertising campaign, with critics taking to social media to dispute the claim.

Under the tagline: “For every woman you are”, the advert aims to depict the real sizes of its customers and to represent a healthy body image with models in the ads posing in their underwear varying in size from sizes 8 to 16. M&S customers vented their frustrations at the Autumn/Winter campaign via social media, with one Twitter comment noting:

“Only one of these is over size 14 and even she has no wobbly bits at all.” Models were berated for being too skinny to truly represent the average female in the UK, though some took the opportunity to applaud the retailer for avoiding ubiquitous airbrushing techniques.

One said on Twitter: “Loving the new M&S “sexy shapewear” advert. Real women with real bodies! That’s how you sell underwear!”