Topshop launches French and German language sitesThursday, 19 January 2012
British fashion retailer Topshop has announced the launch
of its first local language sites in response to high demand from shoppers. The French and German sites operating from the Topshop.com address will feature all of Topshop’s current collections and concession brands and transacting in Euros.
Both sites will feature a limited set of editorial features at launch, which will increase over the coming months. Additionally, the retailer plans to translate other social media channels such as its fashion and lifestyle blog, Inside-Out.
Kate Walmsley, Head of Ecommerce for Topshop, comments: “France and Germany have consistently been in our top five international markets on topshop.com, so creating localised sites was the logical next step to supporting these growing markets. Language is a known barrier to purchasing online, customers prefer to shop in their native tongue, and I’m delighted we can now offer our French and German shoppers the chance to do so.”