Tom Tailor’s Q2 retail sales increase by 26%Tuesday, 10 July 2012
Continuing with its strong growth, Tom Tailor reported its
financial status for the second quarter 2012. Despite volatile spring temperatures, the company recorded an increase of 26 per cent in the retail segment (including e-commerce) compared to the prior-year period. On a like-for-like basis, it grew by 9 per cent. The e-shop, which benefited from the TV advertising campaign, reported a quarter-on-quarter rise in sales of almost 50 per cent. In the first six months of 2012, Tom Tailor increased its retail sales (including e-commerce) by 34.8 per cent. On a like-for-like basis, sales increased by 13.2 per cent. German textile trading finished the first half of 2012 with a fall in sales of 2 per cent.
"In the first half of 2012 Tom Tailor once again grew faster than the market as a whole. Alongside our retail stores, the e-shop played a particular role in this growth as it benefited from a strong boost through our TV campaign. Our consistently realized expansion strategy combined with clear trend management and the strengthening of our brand are paying off," said Dieter Holzer, CEO of Tom Tailor Holding.
At the end of June 2012, Tom Tailor operated 269 own retail stores across Europe (compared with 248 at the end of 2011). Tom Tailor intends to open a total of between 60 and 70 retail stores in 2012, primarily in Germany, Austria and Switzerland.