Theory to open European flagshipTuesday, 11 September 2012
US casualwear brand Theory is to open a new European flagship next month.
The apparel holding group, which also operates the Helmut Lang company, is due to open a retail space at 215, rue Saint Honoré in Paris during Paris Fashion Week in October.
The boutique, which covers approximately one hundred square metres, is the second boutique to open in Europe, following the recently revamped store in Marylebone High Street, London.
With a dozen shops in New York, Japan, Hong Kong and Korea, Theory also plans to open a further store in Paris.