Tesco looks to expand F&F range

Tesco has launched a new franchise model for Florence and Fred (their low range clothing line) as they look to make the label into a major global brand.

Under the new model Tesco will work with local partners to launch F&F in a range of settings, including stand alone stores within shopping malls and units within department stores and hypermarkets.

The first franchise will open in Saudi Arabia later this year, whilst the retailer confirmed it is exploring other franchise opportunities in the country.

Jason Tarry, CEO of F&F International said: “The franchise model is a natural extension of the work we have been doing to turn F&F into a truly global fashion brand. We have in a very short time created a market leading fashion brand in Central Europe, now worth over GBP 400 million. Now we have the opportunity to grow our brand further, in markets where Tesco does not have a presence.”