Tata to market Aerosoles shoes in Europe and IndiaThursday, 12 April 2012
Aerogroup International and Tata International have
announced that they have formed a long-term strategic alliance to produce and market the Aerosoles brand in Europe and India. Aerogroup International, based in Edison, New Jersey, owners of the world-renowned Aerosoles, A2 and Aerology brands, operate a chain of over 200 footwear stores in the US and throughout the world. Aerosoles can be found at stores in over 15 countries including China, Hong Kong, the Philippines, Thailand, Israel, Canada, and Turkey.
Aerosoles has more than 25 years’ experience creating unique constructions and using comfort technology to market and produce shoes that offer the ultimate in comfort and flexibility to a loyal client base of fashion/comfort-conscious women the world over. Tata International, India’s largest exporter of leather and shoes, has acquired the licence to produce and market Aerosoles products in Europe and India. Under this agreement, Tata International will distribute the Aerosoles range with shoes produced in their factories in India and Portugal and will market the brand through their own retail shops in Spain and Portugal, and through franchisee retailers and wholesale distributors in other European countries.
With this combination of Aerogroup International and Tata International, Aerosoles shoes will be sold in Europe through 70 own-brand shops in five countries, and through wholesale distribution in 18 countries. In India, Tata already sells Aerogroup’s Aerology brand in its Westside stores which are located in 34 cities and will be distributing the Aerogroup brands in India.