Target brings Cavalli to AustraliaWednesday, 31 October 2012
Roberto Cavalli will be stepping in Australia for the first time. The Italian designer has teamed
up with Target as the department store’s latest collaborator with its Designers For Target series.
"We just didn't go overseas, buy product and bring it into Australia, we fundamentally redesigned it," Target managing director Dene Rogers said to Australian media, arguing that despite Cavalli's trademark animal and floral prints feature heavily, they have been adapted for the local market.
"We redesigned it so that it fits the Australian climate, fabrics that Australian women want and we also made sure that the fit traversed a range of sizes."
Cavalli – as quoted by ‘The Herald Sun’ - said he hopes to emulate the success of his H&M collaboration five years ago. "Target give me the chance for the first time to be in Australia."