Smart Turnout launches UK pop-upWednesday, 16 May 2012
Menswear heritage label Smart Turnout has launched its first retail space in the UK with
a preppy pop-up shop within Selfridges London. The pop-up will feature the brand’s range of accessories including bags, bow ties, braces and belts, as well as watches, socks and cufflinks, and has been opened in the run-up to Father’s Day.
Smart Turnout the brainchild of former Scots Guards officer Philip Turner, is known for its preppy British style, and is influenced by Turner’s military background. The pop-up is the latest development for this British brand, which earlier this year signed an exclusive distribution deal with Japanese company Boy to sell within its stores.
The Smart Turnout pop-up is located within Men’s formalwear in Selfridges until mid-June.