Seth Ellison is President of DockersFriday, 07 September 2012
Seth Ellison has been appointed president of the global Dockers brand
effective September 10, 2012. He replaces Anne Rohosy, who was recently appointed Executive Vice President and President, Commercial Operations Americas and Europe for Levi Strauss & Co. He will be reporting to LS&Co. President and CEO Chip Bergh.
Seth Ellison is a longtime apparel executive. As president, he will be responsible for managing the strategic direction, marketing and product development of the Dockers brand. Ellison has more than 30 years of apparel experience – including president of the swimwear group at Perry Ellis, vice president general manager of EMEA Apparel and president of Hurley International at Nike. Most recently, he was the chief commercial officer at Alternative Apparel where he successfully evolved the T-shirt blank supplier into a global wholesale brand sold in key U.S. accounts including Bloomingdales, Nordstrom, Macy's, Dillard's and Urban Outfitters and in 120 countries. “Seth has a proven track record of driving growth in the apparel industry, growing both large established brands and start-ups,” said Chip Bergh, president and chief executive officer of LS&Co. “Seth’s business acumen is the perfect complement to the design, marketing and product talent that is re-energizing the Dockers brand today.”
In addition to his three years with Perry Ellis International, and nine years of various global leadership roles in apparel at Nike, Ellison also worked at Authentic Fitness Corp. as the Director of Menswear for Speedo and President of the outerwear division, and served as the Vice President of Design and Merchandising at Quiksilver.
Levi Strauss & Co designs and markets jeans, casual wear and related accessories for men, women and children under the Levi’s, Dockers, Signature by Levi Strauss & Co., and Denizen brands. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of more than 2,300 franchised and company-operated stores. The Dockers brand has embodied the spirit of khaki for more than 25 years. Since its introduction in 1986, Dockers has been perfecting khakis—and the essential goods to go with them for men and women all over the world.