PVH and Geoffrey Beene extend license agreementMonday, 15 October 2012
PVH Corp. and Geoffrey Beene, LLC have extended their
licensing agreement under which PVH Corp. will continue to design market and distribute Geoffrey Beene dress shirts through 2021, with a renewal term through 2028 “if certain conditions are met” announced the multi-brand conglomerate.
“We are excited to continue our long-standing partnership with Geoffrey Beene,” said Ken Duane, CEO Wholesale Apparel for PVH Corp. “Geoffrey Beene has been one of our strongest performing brands for many years, and we look forward to building upon the growth and popularity of this top selling designer dress shirt brand.”
PVH initially launched Geoffrey Beene dress shirts in 1982, and the dress shirts have been distributed at major department stores and speciality stores throughout the United States and Canada since then.
Commenting the extension of the agreement, Tom Hutton, President and CEO of Geoffrey Beene, LLC said, “PVH Corp., as one of our major partners for over 30 years, has worked successfully with us to develop Geoffrey Beene dress shirts into the number one selling designer brand in department stores. We believe that with their expertise, extensive knowledge, resources, and retail relationships, PVH is the best partner to continue to grow this category for Geoffrey Beene.”