Pure London, the UK’s favourite fashion buying destination,
returns on 12 – 14 February at London’s Olympia.
The must-attend trade fair brings together over 1,000 brands in womenswear, footwear, accessories and young fashion. Visitors will be further inspired by daily catwalks, a jam-packed seminar programme, trend insights from global experts WGSN and Drapers, emerging designer platforms, live performances and networking drinks parties.
Edited by section, visitors can find an unmissable range of collections, divided by style and price point.
Womenswear includes a mix of directional, premium and special occasion brands such as TBA, Sticky Fingers, Custo Barcelona, Ian Stuart, Caramelo and Petit Bateau.
In Accessories, a treasure trove awaits with hot brands such as Becksondergaard, Tatty Devine, Vivien Sheriff, Radley and Kate Benjamin; and in the Footwear Hall buyers will discover contemporary and designer brands including Chie Mihara, Vidorreta, Arche and Bicho.
Retailers sourcing for a more fashion-forward customer will find inspiration in Pure London’s dedicated Spirit Young Fashion section. The line-up this season includes A Postcard From Brighton, Desigual, Forever Unique and Yumi. Plus, buyers can snap up the next big thing in ‘Launch at Spirit’, dedicated to niche labels making their Pure London premiere.
For more information on the seminar programme, visit www.purelondon.com/timetable
Fashion United’s readers can register for tickets completely free of charge at www.purelondon.com/united
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