Pure London, the UK's leading fashion buying event,
returns for its 30th season this 7 - 9 August at London’s Olympia and Earls Court 2. The must-attend trade fair brings together over 1,000 brands across its two venues. Visitors will be further inspired by 24 catwalks, a jam-packed seminar programme, trend insights from global experts WGSN and Drapers, drinks parties, complimentary breakfasts and emerging designer platforms.
London’s Olympia is home to womenswear, accessories and footwear and its mix of directional, premium, special occasion and daywear brands includes Custo Barcelona, Sandwich, Fever, Goat, and Isabel de Pedro.
Premium brand Ally Capellino, milliner to the royals Vivien Sheriff, and exquisite jewellery from The Branch are among the treats accessory buyers will find, whilst key footwear labels include Audley, House of Harlow, Chie Mihara and arche.
Retailers sourcing for a more fashion-forward customer will find inspiration in Pure London’s dedicated Spirit Young Fashion section at Earls Court 2, with Yumi, Pepe Jeans London, Desigual, Jarlo and Max C counting amongst showcased brands. Here visitors will also find menswear and accessory tradeshow Stitch, whose exhibitors include Weekend Offender, Original Penguin, Nickelson and Pretty Green.
For those seeking a glimpse at the future of fashion, winning designers from Graduate Fashion Week present their collections on the catwalk in Earls Court 2, while a carefully selected line-up of 6 rising footwear stars form the Designer Collective in collaboration with the British Footwear Association.
Fashion United’s readers can register for tickets completely free of charge at
www.purelondon.com/unitedes
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