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New Polo Ralph Lauren franchise concept

By FashionUnited

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During Bread&Butter in Berlin from 6-8th July,

Polo Ralph Lauren will present its new franchise model. The business change will be applicable to its Denim and Supply Ralph Lauren lines.

Polo Ralph Lauren will present the Denim and Supply Ralph Lauren SS12 collections at booth of 180m2 inspired on the new store concept. Besides the layout of the franchise store, Polo Ralph Lauren will share marketing and business plans with potential partners. It is a new strategic move for the company in Europe to present marketing and media campaigns, store design, visual merchandising, creative guidelines and training.

Targeting a younger market than the Polo customer, Denim and Supply Ralph Lauren is a younger line of apparel and premium denim for men and women. For SS12, the mens line is inspired by Baja, California and the womenswear is based around Cape Cod.

Polo Ralph Lauren
Ralph Lauren