New Look launches online maternity shop

Budget high street retailer New Look is launching a new online maternity shop within its e-commerce site. The launch celebrates the retailer’s new vibrant range, which features styles such as maxi dresses, tunics, shorts, leggings and jeans, some of which are exclusive styles that are only available in its flagship stores as well as online.

As well as selling New Look’s own branded maternity collection the microsite also features maternity brands, including Mamalicious and Heavenly Bump.

Along with the e-commerce element, there is also dedicated editorial on the site including a maternity jeans style guide, on how to select the right waistband, underbump or overbump, as well as the leg shape for ultimate comfort while pregnant.