New brands added to LFW scheduleTuesday, 10 January 2012
The British Fashion Council has announced that Moschino and Belstaff are to make their
London Fashion Week debuts this February. Italian fashion label Moschino will be showcasing its diffusion line Cheap and Chic’s autumn/winter 2012 collection on February 18, while the Moschino main line collection will continue to show during Milan fashion week.
"To debut in London with Moschino Cheap and Chic is something I have been thinking about for a while. To have presence in a new city gives the younger line a stronger, more autonomous personality,” said Rossella Jardini, Creative Director of Moschino. “London is renowned for its contemporary style and famous sense of humor making it the perfect place to exhibit Moschino Cheap and Chic’s DNA and energy. I’m sure London will be the appropriate platform for this line to grow whilst still remembering its roots."
In addition, Belstaff has also announced that it will present its first men's and women's AW12 collections on February 19. This will be the first collection to be shown since the relaunch of the brand.
London Fashion Week runs from February 17-22.