M&S returns to FranceTuesday, 11 October 2011
British retailer Marks & Spencer unveiled its new French website today, October 10 , which allows
customers throughout mainland France, Corsica and Monaco to shop online with M&S using the new French language site.
The online site is part of the retailer's new international ‘bricks & clicks’ strategy, and marks not only the brands return to France, but also its first international transactional website. The site offers over 10,000 M&S products across womenswear, lingerie, menswear and kidswear, as well as a selection of homeware products; all priced in Euros and with local delivery prices.
“Our plan is to transform M&S into an international multi-channel retailer and it’s absolutely right that our first international website should launch here in France, where we know there’s great awareness of M&S,” said Laura Wade-Gery, M&S’ Executive Director of Multi-channel E-commerce. “Returning to this market with an online offer allows customers throughout the country to shop across our product range at any time, from any location and in their own currency.”
This is the first step in the retailer's plans in France, later this autumn M&S will open its new store in the heart of Paris on the Champs-Elysées offering a selection of womenswear, lingerie and food. Following on from this, M&S will open further stores at strategic locations in the French capital.