M&S first retailer to launch TV appMonday, 06 February 2012
High street retailer Marks & Spencer has announced a deal with Samsung to create a
specially designed app which will feature on Samsung’s Smart TV.
The new app, which is available to download from Samsung’s app store, Samsung Apps, was developed in collaboration with the multichannel video agency, Adjust Your Set, and allows customers to preview M&S items across lifestyle, food, fashion and technology categories. The app also provides trend information, shopping advice and even recipes, as well as acting as a preview of the future possibilities of home shopping.
Susan Aubrey-Cound, Director for New Channels Marks & Spencer said: “We’re continually exploring innovative, new ways to engage and interact with our customers. This app enables customers to discover more about our products and innovations from the comfort of their living rooms, whilst supporting our broader marketing channels.”
Guy Kinnell, Marketing Director for TV, Samsung UK added, “The development of the M&S Smart TV App highlights the popularity of Smart TV as the most immersive and interactive format for consumers. The M&S Smart TV App brings new lifestyle content from a trusted consumer brand, as well as give people a snapshot of how consumers will be able to shop in the future.’’