Monki sets sail to London

Clothing company Monki will be opening its doors in London. The Swedish  label will be available at selected Selfridges department stores from September 2011.

Monki focuses on ladies who want to express themselves trough the way they dress. The brand will design a shop where the world of Monki will be key. Visitors of to the Monki store will experience a whole different world and based around the 'Endless Ocean' concept.

Monki presents itself as a store concept and women's clothing brand, and is all about street style and Scandinavian fashion. The illustrated clothing, packaging and stationaries are available in Sweden, Denmark, Norway, the Netherlands, Germany, Finland, and Hong Kong.