Marks and Spencer offers product recommendations

Friday, 03 February 2012

Marks and Spencer has become the first retailer to provide online shoppers with product recommendations.

To create a more customer-centric user experience online, Marks & Spencer is using RichRelevance to deliver personalised product recommendations to shoppers as they browse the site. Recommendations are based on shopping patterns such as best-selling lines or items customers also viewed or bought and adjust in real-time to ensure that each customer is presented with products that are highly relevant and meaningful.

“At a time when consumers have an increasingly broad range of options for where and how they shop, adopting a customer-centric strategy—where retail operations are considered from the customer’s perspective—is the best approach,” said David Selinger, co-founder and CEO of RichRelevance. “Marks & Spencer have recognised that personalisation is paramount to the customer experience and we’re delighted to work with them on this initiative.”

Related News

Related Websites

This site uses cookies to deliver its services, to personalise ads and to analyse traffic. Learn more.
If you continue browsing the site, you agree to the use of cookies.