London named most fashionable capitalMonday, 10 September 2012
London has been crowned the Top Global Fashion Capital,
edging out New York for the second consecutive year, thanks to the popularity of the Duchess of Cambridge and the successful Olympic Games.
According to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals, New York took second spot in the list, closely followed by Barcelona in third place, Paris in fourth and Madrid took the fifth spot.
Bekka Payack, Manhattan-based Fashion Director of GLM said: “London’s two-year run has been has been propelled by two rather extraordinary circumstances: the emergence of the former Kate Middleton as a top fashion icon and the recent completion of what have been hailed as an extremely successful Summer Olympics.
“In recognition of the significance and growth of regional capitals with their distinctive styles and contributions to the fashion industry, GLM expanded the list to some fifty-five cities on five continents.”
Rounding out the top ten most fashionable cities were Rome, which edged out Milan for the first time to top the most fashionable city in Italy, Sao Paulo, Milan, Los Angeles, and Berlin.
The annual poll by the US-based analytics company is compiled using GLM’s Narrative Tracking technology that analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources, such as Twitter.