Italian denim brand launches in the UKMonday, 16 July 2012
Italian men and women's denim label YES-ZEE has
launched in the UK. First conceived under the name of Essenza, this popular denim brand has been rebranded as Yes-Zee for the UK marketplace.
Taking inspiration from clean lines with a modern and refined finish, the denim brand focuses on comfortable fabrics and attention to detailing and it aims to appeal to young fashion consumers.
With 10 stores in Italy and more than 500 wholesale doors across Europe, the brand is launching into the UK with its spring/summer 2013 collection and can be found in London at the CHIC-ca Fashion Showroom.
Cristina Abriani from CHIC-ca Fashion Showroom the force behind bringing YES-ZEE to the UK said: “Italians can dress casually but always look smart and effortlessly classy. It was during my research for the quintessential Italian casual wear that I discovered YES-ZEE and I am thrilled to be able to represent this brand in the UK.”