Italian brands battle to register trademarks in China

Friday, 23 November 2012

Several leading Italian brands are facing a wall in China over  registering their brand trademarks.

Brands including DSquared2, Costume National and Iceberg have been  denied the right to register their labels in China, because their  brand names have already been registered and used by a local, yet  unnamed, single party.

Italy's governing fashion body, The Camera Nazionale della Moda  Italiana, is currently fighting for the decision to be reconsidered.

"The impediment of the legitimate brand owners to operate in China and  develop their markets on international grounds is an extremely serious matter that has forced the Camera Nazionale della Moda Italiana to  reach out for the help and collaboration of the Chinese institutional  bodies that have always contributed to a positive mutual relation  between the two countries," a statement from the Italian organisation  read, The Telegraph reports.

The release went on to add that the three Italian labels should be  recognised as separate entities from the company that has current  ownership of the brand names.

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