Italian brands battle to register trademarks in ChinaFriday, 23 November 2012
Several leading Italian brands are facing a
wall in China over registering their brand trademarks.
Brands including DSquared2, Costume National and Iceberg have been denied the right to register their labels in China, because their brand names have already been registered and used by a local, yet unnamed, single party.
Italy's governing fashion body, The Camera Nazionale della Moda Italiana, is currently fighting for the decision to be reconsidered.
"The impediment of the legitimate brand owners to operate in China and develop their markets on international grounds is an extremely serious matter that has forced the Camera Nazionale della Moda Italiana to reach out for the help and collaboration of the Chinese institutional bodies that have always contributed to a positive mutual relation between the two countries," a statement from the Italian organisation read, The Telegraph reports.
The release went on to add that the three Italian labels should be recognised as separate entities from the company that has current ownership of the brand names.