Ideal shopping direct launches new brand channelMonday, 03 September 2012
Ideal Shopping Direct, the company behind Ideal
World and Create and Craft, have launched a brand new channel called The Deal Channel.
The company says that the Deal Channel will offer discounts and deals on well-known brands including Dior, YSL, Paul Smith.
Each show will be 15 minutes long, in bite-size portions, appealing to those with a busy schedule.
Chief Executive, Mike Hancox, says, “Ideal shopping has been an exciting growth business for 3 years. We are expanding our business across many dimensions, whether acquiring or launching new online businesses, bringing our Craft offer to international markets or developing relationships with media partners. The Deal Channel is an opportunity to reach new customers with a new format, selling different brands from our core Ideal World and Create and Craft channels, and builds on our relationship with ITV, as we will be broadcasting on the Deal Zone on Freeview 39. We expect the Deal Channel to become the best place to shop for great deals when the shops are shut.“