House of Fraser has invested £1m into revamping its men’s formalwear
department to create
a destination for shoppers, featuring new brands,
a bar and its first bespoke suiting service.
The 6,500 sq ft refurbished department in the Oxford Street store will
be unveiled next month. Shoppers will be able to enjoy a coffee or
whisky while reading a book from the library or watching a film in the
lounge and bar area.
The department has been inspired by the traditional gentlemen’s club –
indeed the first clubs were established in London’s West End – with
leather sofas and armchairs and wood panelling. House of Fraser
director of buying for menswear Jackie Hay said the formalwear section
of the store required a slower, more considered pace.
The new look could be rolled out to other locations depending on the
success of Oxford Street.
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