H&M has launched its first iPhone app. The free app has a 3D fashion gallery-like interface
which lets users swipe through campaigns and access other areas of the app.
It features fashion news and video, information on special offers, and a My Wishlist function that lets users save and share their favourite garments with friends via Facebook or email.
The app also features a store locator, including location-based search. The retailer worked with creative mobile agency Mobiento and digital UI studio Ustwo to create the app.
John Sinclair, co-founder of Ustwo, said, “We look forward to implementing new features to keep the app relevant and highly useful for all.”
Two-fifths of UK retailers are aiming to launch transactional mobile sites or apps over the next year, according to research by trade bodies the IAB, AIME, and IMRG.
|
