H&M launch film-inspired collectionThursday, 27 October 2011
Retailer H&M are teaming up with costume designer Trish Summerville to create
a women’s collection, full of pieces inspired by anti-heroine, Lisbeth Salander from her up-coming film, The Girl With The Dragon Tattoo.
The 30-piece collection has the dark urban feel that defines Salander’s character, with leather jackets and trousers, torn jeans and slouchy hoodies all in industrial shades of black, grey, worn white or dark red. The range debuts exclusively at the boutique Colette in Paris on November 28, with its own dedicated in-store area. The collection will then be available from December 14 in Divided departments in around 180 H&M stores worldwide, as well as online.
“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world. I wanted the collection to have the essence and strength of Salander, with a fashion edge, and I’m pleased with the result! My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style,” says Trish Summerville, Costume Designer for The Girl With The Dragon Tattoo.
“I love this collection and what we’ve achieved with Trish. She has such an amazing eye, is so specific and has such a strong vision. The clothes are all about the attitude - they have a toughness to them but they are also really flattering. The collection is so much more than costume - it’s a fashion statement, it’s modern, and it’s right for now,” says Anna Norling, Designer for Divided at H&M.