England's first game in the World Cup on Saturday kept shoppers away from the high street,
according to BDO LLP. Figures from BDO’s High Street Sales Tracker for the week ending 13 June 2010 show overall, like-for-like sales increased by 3.6 per cent on the same week last
year.
Sales of fashion were +4.3% and sales of mainstream brands were fairly subdued. A good number of stores still managed to grow sales, helped by early summer promotions.
Don Williams, Head of Retail at BDO LLP commented: “After two very strong weeks, there was a marked deceleration in high street spending this week with most retailers reporting slower growth. We didn’t see double–digit gains this time as excited England supporters, quite apparently, were preoccupied with supporting their favourite team.
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