Harrods online site launches next month

Tuesday, 16 August 2011

With FashionUnited bringing news of retailers looking to expanding their own inhouse editorial content yesterday, luxury department store, Harrods, have now announced the launch of their new online site, next month.

To coincide with fashion week, the launch of the online magazine and transactional mobile site, is a new move by Harrods to build a ‘long term global presence.’

Following their release of its GPS-based app to help in-store shopping earlier this year, Harrods is planning to allow customers to buy from the store via their mobile and tablet devices by the autumn.

Director of Harrods Direct, David Worby, said: "These moves form part of our strategy to ensure harrods.com is at the forefront of growth in the online luxury sector over the next five years, not only preparing harrods.com for increased demand but looking to give the brand a greater global online presence."

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