FLY53 concept spaceFriday, 03 December 2010
Selfridges London is launching a new concept space together with cult menswear label FLY53.
The new area will be launched in the contemporary clothing menswear department on 9th December with punk band Gallows guitarist Laurent Barnard DJ-ing.
FLY53 and Selfridges worked closely to create a dedicated FLY53 apparel area featuring the brand’s denims, knitwear, outerwear, shirting and T-shirt ranges. On the launch day there will be a limited number of signed tees available from Gallows and 5 limited edition FLY53 ornamental skulls giveaways to customers who spend over £125 on FLY53 product.
Besides Lauren Barnard, the label has several supporters in the music industry such as Tim Burgess of the Charlatans, New Young Pony Club, we are scientists, O Children and Tricky. The artists all feature in FLY53’s seasonal fanzine available at the Selfridges London space.