Farrell to debut at SelfridgesThursday, 16 August 2012
Robbie Williams's clothing label, Farrell, is to debut at Selfridges this autumn.
Named after Williams' grandfather Jack Farrell, the brand embodies timeless British design and was created in tribute to Jack's legacy, and to make quality clothing for the everyman.
According to Selfridges buyer Reece Crisp, the collection will feature tailor-made menswear, focusing on a lifestyle element offering both eveningwear and casualwear with a very definite philosophy.
Crisp stated "Our business in our menswear area is constantly growing, and we are always looking for something different. The items that Robbie Williams created exclusively for us, especially the outerwear, are my favourite pieces of clothing of the whole line”.
Last November Williams recruited Burberry’s former Design Director, Ben Dickins as Head of Design.
Crisp told Vogue online: "We're expecting great sell-through on the trenches, pea coats and quilted jackets. Three pieces have been designed for us exclusively, including a double-breasted camel overcoat which is my favourite piece from the line."