eBay launches first designer pop-upWednesday, 12 September 2012
Online marketplace eBay is launching its first ever designer pop-up
shop with British designer Henry Holland. The pop-up marks the start of the new partnership between eBay Fashion and the British Fashion Council and will take place during London Fashion Week.
From September 12 – 18, eBay.co.uk will offer a House of Holland collection that has been specially curated by Henry Holland from his autumn/winter 2012 collection.
In addition, eBay will be showcasing the House of Holland spring/summer 2013 catwalk show on its own fashion blog the Style Collective live on Saturday, September 15.
Melanie Smallwood, head of eBay fashion brands said: “Partnering with the British Fashion Council provides an opportunity to support exciting British fashion talent like Henry Holland and helping them to develop the long-term success of their businesses.”
Henry Holland added: “This is the first season that eBay are supporting the BFC’s Fashion Forward initiative and I’m really excited to be the first designer to open a pop up shop on eBay for the duration of LFW.
“It’s an all-in-one fashion opportunity with the best of both seasons – shopping Autumn/Winter on eBay and watching Spring/Summer on the eBay fashion blog and House of Holland.”