eBay appoints first UK and Ireland marketing directorWednesday, 13 June 2012
Online marketplace eBay has promoted Amanda Metcalfe
to the newly-created role of UK and Ireland marketing director. Metcalfe, who joined eBay as director of fashion retail in June 2011, has helped the company grown the fashion category to more than four million shoppers each month.
In her new role, Metcalfe will utilise her experience spent as marketing director of luxury online fashion retailers My-Wardrobe.com and Cocosa.com prior to joining eBay, and will help the company capitalise on the grown of female shoppers on the site.
Clare Gilmartin, UK managing director, Ebay said: "With the sector undergoing a significant transformation, driven by the increasing need for retailers to adopt new technologies and channels to drive growth, Amanda’s blend of online and offline retail expertise will be invaluable.
“It’s an exciting time for our UK business, which is now our fastest growing market. We’re seeing particularly rapid growth in the number of female internet shoppers using our site and her background will help us to deliver a UK marketing plan that has an understanding of the female UK shopper at its heart."
Metcalfe added: "I’m delighted to be taking up this new challenge. Working at eBay allows me to use both my retail and ecommerce
experience, and in this role I’m relishing the chance to apply my knowledge across new categories, such as Homes & Garden which is performing extremely well.”