Copenhagen; first sustainable fashion city in the world!Tuesday, 15 May 2012
The Copenhagen Fashion Week will be conveying a particularly
special message this summer edition; sustainability and fashion really do go hand in hand! All the energy required for the famous fashion event will be obtained from wind turbines and the majority of the fair floors are ethically responsible in design. Many designers will show sustainable collections and for the third time running all the gastronomic facilities at the Gallery will be serving the most delicious, organic dishes.
Sustainability is hip and happening in Scandinavia, that should be obvious by now. In the previous edition various designers demonstrated that they are totally behind this trend. Bjorn Bruun, founder and owner of the successful Danish label Bruuns Bazaar, gave a clear statement to this effect before his show in February. The brand has developed a manual of practises stating that all his suppliers are obliged to operate sustainably and even more importantly, it contains a clause stating that no child labour is permitted. The designer is of the opinion that all international fashion houses should implement such a manual and many labels do seem to be following this trend.
The International Copenhagen Fashion Week is taking the sustainability trend very seriously in any case. All the energy that is required for the five fair floors, the more than 100 catwalk shows, the shuttle busses and the metro etc. comes from wind turbines. CIFF is even installing its own wind turbine! The Danish capital hereby proves once again that they are not only progressive in the field of fashion; CSR is also taken very seriously. A wonderful development and an extra reason to travel to Copenhagen during this unique event and it is an extra reason because the most important reason remains the fact that the city has developed into the second largest fashion city in the world. All five fashion fairs are easily accessible, partly thanks to the well organised shuttle service and in August the number of catwalk shows will exceed 100! And last but not least: you can find all the beauty that Scandinavia – and the rest of the world- has to offer in the field of fashion. This all means that the Gallery International Fashion Fair is seen as one of the most exclusive and idiosyncratic fashion fairs in Europe. Need we say more?