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Thursday, 06 October 2011 |
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Occasionwear specialist Coast has launched its new store concept in five Bloomingdale’s
locations in the US. Located in Philadelphia, New York, New Jersey, Chicago and San Francisco, each department store houses the brand’s specially created ‘shop-in-shop’ concept.
Margaret McDonald, Managing Director of Coast, said, “We are delighted to partner with Bloomingdales on this exclusive launch providing a true Coast London experience with a ‘shop in shop’ concept, service and collection that are a true reflection of the brand.”
The concept store area was designed by award-winning British designer Lee Broom, who has launched five furniture and lighting collections, and has designed over 40 retail, restaurant and bar interiors. Broom commented, “This new concept perfectly captures the essence of the brand’s occasionwear glamour, offering beautiful product showcased within a contemporary and modern environment.”
As well as the five new locations, US customers can also access the brand’s full collection online at www.coast-stores.com.
Coast has over 350 stores in the UK, Europe, Middle East, Far East and Australia.
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