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Monday, 26 September 2011 |
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As Britain's high streets struggle to cope with a flatlining economy and collapsing demand from
shoppers, major retailers have decided that Christmas needs to come earlier than ever.
A decade ago, retailers would not start their festive promotions until late October, but this year – with dozens of retail chains on the brink of bankruptcy – all things Christmas are already on the shelves of department stores and supermarkets across the country.
Even for the fashion industry this is a big change, as discounting for the holiday season will be begin earlier, with many shops losing margins with starting sales earlier.
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