Chinese mobile shopping sees growth

Wednesday, 23 January 2013

Mobile shopping has become an important growth driver of online shopping in China according to a report from .

The report shows that the number of mobile shoppers amounts to 55.5 million, an increase of 136.5 percent in the second half of 2012 compared to the same period the previous year.

Mobile shoppers accounted for 23 percent of the nation’s 242 million online shoppers during this period.

E-commerce giant, Alibaba Group, which represents more than a 70 percent share of online retail sales in China, receives 10 to 20 percent of its business from mobile devices, according Qiu Lin, an Internet stock analyst at Guosen Securities in Hong Kong.

Online sales represents only a small percentage of retail sales, accounting for 4.32 percent of all retail sales.

Yet, it has become the main way to shop in categories such as books and electronic devices.

Online shopping is estimated to account for at least 10 percent of sportswear and clothing. Mobile Internet users amounted to a record 420 million at the end of December, which is about 74.5 percent of China’s total Internet population of 564 million.

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