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Wednesday, 09 November 2011 |
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Swedish jeans and fashion brand, Cheap Monday
is set to open its first UK stand-alone store on Carnaby Street, London at the end of February, 2012.
Owned by Hennes&Mauritz, Cheap Monday’s stand-alone store will be spread over two floors, and will feature the entire range of womenswear, menswear, jeans and in-season collections, as well as baby, accessories and underwear. The store will also boast a separate section for Cheap Mondays shoe collection.
“With our Cheap Monday Store in Copenhagen and our Concession Stores in Selfridges, we’ve proven that our concept works. The time is right and we’ve now taken the first step, on legendary Carnaby Street,” says HåkanStröm, COO Cheap Monday.
The store interior will have a hard, industrial expression with tiled walls and a ceiling dominated by visible pipes, steel beams and gratings. The concept will be a continuation of the Cheap Monday Store in Copenhagen, featuring raw and simple materials such as chain link fencing and broken particle boards.
Cheap Monday is available to 38 markets, in about 1,800 stores all over the world. The brand also has UK concession stores in Selfridges in London, Birmingham and Manchester.
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