Burberry to expand in London

Burberry is planning to “aggressively reinvest” in London by reconfiguring its store portfolio and opening new retail space, according to chief executive Angela Ahrendts.

The company, which is based in London but makes only a third of its sales in the European market, aims to make the city its “greatest flagship market”, she said.

Next year’s Olympics have also spurred Burberry’s decision to boost its London presence. The company has recently acquired the Habitat store on London’s Regent Street and last week opened its first Burberry Brit store in Covent Garden. However, the company is thought to be planning an even bigger move to boost its profile in the capital.

If successful, the result will be “the greatest thing that has happened to London for a long time”, said Ms Ahrendts.